Salesforce Cloud Company of The Year In Latin America - 2024

Latin America is undergoing a rapid digital transformation, with cloud technology emerging as a critical enabler for businesses across the region. Cloud solutions have become the backbone of digital initiatives in established enterprises and growing startups, breaking down geographical barriers and minimizing the need for significant upfront investment in physical infrastructure.

The Latin American cloud computing market was estimated at USD 47.82 billion in 2024 and is anticipated to touch 98.09 billion by 2029, growing at a CAGR of 15.45 percent during the forecast period. The growth is fueled by the early adoption of cloud solutions that focus on basic infrastructure-as-a-service offerings, enabling businesses to virtualize hardware resources and reduce dependency on local data centers.

Modern cloud systems are integrated with AI-powered analytics and automation tools, allowing organizations to gain deeper insights into customer behavior, streamline supply chains and automate routine tasks. The rise of hybrid and multi-cloud environments has provided businesses with more flexibility, enabling them to choose and combine services from different providers for optimal results.

Advancements in edge computing—powered by cloud technology—are bringing data processing closer to users, reducing latency and improving the performance of critical applications. This is particularly relevant for industries such as manufacturing and healthcare, where real-time data processing is crucial for decision-making.

In this edition of CIOReview Latin America, we explore the recent developments in the technology space and how companies are leveraging cloud-based AI solutions to analyze purchasing patterns and deliver targeted recommendations to consumers.

We feature insights from industry experts like Eliana Canton, Regional Senior Manager of Data Science & Engineering at The Walt Disney Company, who emphasizes the role of the cloud in driving innovation in the region. We also feature André Scudiere, Head of Digital Products - Latin America at Gallagher, who discusses the impact of cloud computing on small businesses striving to scale.

We hope this edition of CIOReview helps you and your organization build the partnership needed to foster an environment  driven by efficient technology.